Amidst the coexisting consumption trends of “loneliness economy” and “social expression” among Gen Z, young people increasingly rely on non-verbal ways to convey emotions and shape their personal image. Traditional smart wearables (like smartwatches) are overly functional, while ordinary accessories lack interactivity, thus creating a market gap. There is a significant demand for smart accessories that can both carry emotional expression and satisfy personalized fashion.

Our products emerge at the intersection of trends driven by the loneliness economy, pet companionship economy, IP merchandise economy, and social sharing. Positioned as AI-powered wearables, they can be played with for interaction, used to express individuality, and provide therapeutic companionship. They can be a necklace, a bag charm, a plush toy, a trendy toy to fidget with in hand, or any other items that combine functionality with emotional value.

Schedule:

Call for submissions: from now until 24:00, October 14, 2025

Evaluation: October 18, 2025

Announcement of award winners and award ceremony: October 29, 2025